Model and current Strictly Come Dancing contestant Jerry Hall, along with daughter Elizabeth Jagger have been stripping off for a fish friendly cause.

The mother and daughter are appearing in an ad campaign designed to draw attention to the problems of over-fishing. The photographic project entitled Fishlove uses famous celebrities throughout the world who wish to take a stand against commercial over-fishing.

Other famous names who have appeared in front of the camera for the good cause include Jade Parfitt, Emilia Fox, Lenny Henry, Richard E Grant and Gretta Scacchi.

The series of naked celebs are all seen getting up close and personal with various sea life. Many of them using their fishy friends to only just hide their most intimate of areas.

To view all the photo’s or to find out more about the project please visit the Fishlove Website.