In the advertising Standards Authority list of the most complained about adverts of all time, of these ads, which came the highest.

A poster featuring a near-naked Sophie Dahl, A Condom advert featuring the Pope, Posters on buses saying “There Definitely is a God” or An advertisement where a blind footballer appears to be kicking a cat?

The most complained about of these ads was the Blind Footballer ad which received 1,313 complaints.